Facebook and Instagram Intensive

Trying to build your brand on Facebook and Instagram and navigate the minefield of algorithms, insights and pixels? There are 2.7 billion global social media users, so if you’re not in control of your socials you are missing out on potential clients as well as engaging with, and influencing, your customers.

This 2 hour intensive workshop will take you through the following :

  • Setting up Facebook and Instagram business pages
  • An introduction to social media advertising insights
  • The benefits of using the Facebook Pixel
  • Cross-posting between Facebook and Instagram
  • Creating effective advertising audiences, including remarketing
  • How to improve your visual aesthetic online – with zero cost design tools!
  • Content scheduling and managing your social media platforms to maximise your efficiency
  • Analytics & Measurement of your data

Join us on Monday 12th August from 6.00pm-8.00pm and get in control of your socials! Light refreshments and drinks provided.

Bookings essential as places are limited. Tickets via Eventbrite here.

Starting a Business : How to Turn an Idea into a Business

There are no guarantees in business, but often it’s what you do before you get started that will ensure those vital first steps are on the right path for the best chance of success.

So, take the guesswork out of your next steps and get ready and fully prepared to get your business off to the right start at this practical three and a half-hour workshop led by an experienced small business operator with real-life know-how and lots of insight to share.

Find out how to plan, prepare and test your business idea, step by step, in a small group setting that will equip you to make informed decisions about what you need to do next to minimise the risks and make the most of the opportunities that lie ahead.

Come away armed with practical tools and templates, expert tips and advice, and a head start on where to access the right support in future.

Includes a free follow-up one-on-one mentoring session with an experienced small business mentor who will tailor advice and information for your individual circumstances.

Get ready to take your business from idea to reality and onwards to success at this essential Small Business Victoria workshop, one of many that have helped businesses get started in Victoria for more than 10 years.

Learn how to:
• Test your idea, product or service
• Assess your business readiness and next steps to fill any gaps
• Analyse your market
• Decide the business structure that’s right for you
• Understand and manage your business risks and opportunities
• Prepare a business plan
• Complete all the steps to register and set up your business
• Access ongoing advice and support to help your business grow
• Receive a free one-on-one mentoring session with an experienced small business mentor.

Bookings essential. Tickets via Eventbrite here

Winning Government Business: What you need to know

It’s not just big business that wins government contracts. Small business, too, has an equal chance to make one of the largest buyers of products and services in Australia your next customer.

Learn everything you need to know to position your business to stand out and win one of the many tender and contract opportunities regularly available.

Understand how each level of government – local, state and federal – is different and get to grips with the terminology, the protocols and processes that must be followed when bidding for government tenders and grants or responding to requests to quote.

Learn how to make your proposal stand out and find out how your business will be evaluated at this workshop specifically designed by government to demystify the application process.

Get the inside story straight from the mouths of the decision makers on where to source opportunities and take away useful resources, checklists and templates, hints and practical tips to follow.

Winning government business is possible. Find out how at this Small Business Victoria workshop, one of many that have helped businesses in Victoria get started for more than 10 years.

Learn how to:
• Become a supplier to local, state and federal governments
• Understand the way the public sector buys goods and services
• Communicate and engage, both within and across government departments
• Market your capabilities
• Source opportunities
• Apply for grants, tender and submit bids, or respond to requests to quote
• Gain competitive advantage
• Maximise opportunities for success
• Access tools, templates, support and resources in future.

Bookings essential. Book tickets here on Eventbrite

Marketing Your Business – How to Get it Right the First Time

August 19th 6pm-8pm

Marketing is a vital tool to establish your brand and build a loyal customer base. Without it, your customers will struggle to find you or even know what your business does.

Find out what it takes to make your business stand out from the crowd at this interactive two-hour workshop that will show you how to build your own marketing strategy from the ground up.

Let your next steps be guided by an experienced marketing professional with real-life know-how and lots of insight to share that will show you how to get how to get it right, first time and make the most out of your marketing spend.

Learn how to set marketing goals that work, get to know your customers better, clarify your Unique Selling Proposition and choose the right marketing activities to match your business. Then learn how to measure the success of your activities so you can make sure you’re achieving your goals.

Spanning market research, online, social media and customer service, this workshop will arm you with practical tools and templates, expert tips and advice, and a head start on where to access the right support in future.

Fast track your next steps to marketing success at this Small Business Victoria workshop, one of many that have helped businesses get started in Victoria for more than 10 years.

Learn how to:
• Set marketing goals that work
• Choose the right activities for your business
• Use market research and maximise customer service
• Make the most of marketing processes and systems
• Develop an effective marketing action plan
• Attract and keep customers coming back
• Get your business noticed
• Maximise social media

Bookings essential. Tickets via Eventbrite here

Commercialising Your New Idea

Finance Fundamentals – How to Keep the Cash Flowing

Thursday 18th July 6.00pm – 8.00pm

A Small Business Victoria workshop –

Even a profitable business can have issues with cash flow. In fact, running out of money is a sure way for a profitable business to fail. Don’t let that happen to you!

Learn to identify what’s driving your own cash flow and what you can do to keep cash pumping into the parts of your business that need it most.

Get on top of the fundamentals, including the difference between profit and cash, the role of marketing and how the working capital cycle can impact your business.

Learn how to manage stock, suppliers and debtors and how to prepare a cash flow forecast so you can avoid a crisis before it hits.

Delivered by a small business financial expert and packed with practical tips and techniques you can apply straight away, this workshop includes a free one-on-one mentoring session to make sure you get it right.

Ensure the life blood of your business never stops pumping at this essential Small Business Victoria workshop, one of many that have helped businesses in Victoria get started for more than 10 years.

Learn how to:
• Tell the difference between profit and cash
• Understand the working capital cycle
• Improve customer collections
• Manage stock
• Manage suppliers
• Manage debtors
• Avoid a cash flow crisis
• Prepare a cash flow forecast
• Access tools, templates, support and resources in future.

Tickets available via Eventbrite here